High-End Listing Broker Seeks Marketing Partner / When was the last time you were invited into a two-, three-, or four-million dollar home to give a listing presentation and told by the Seller that they were only taking the time to see you as a courtesy because of your Marketing Partner's kind request and that they've already interviewed the top Agents active in their area and have decided on whom they're going to list with.
They then kindly inform you that they've already heard everything Agents have to say about sales and marketing and that they're basically all the same, so unless you really have something special to talk about they don't want to waste your time.
While all that was being said, listening intently, biding your time, holding your tongue, when was the last time you responded by saying:
"Thank you for telling me that, I'd like to start with this.
"It is my intention to get you more money for your house than anyone believes possible in today's market and, possibly, more money than anyone has ever gotten before for a house like yours in this entire area or neighborhood; and it's my intention to do it quickly, possibly within ninety-days irrespective of your experience to date or what you may think or feel about the market.
"To do that I have to do some Extraordinary Things and few Ordinary Things in an Extraordinary Way. The Pillars of Success of any great marketing effort are Strategic Planning, Intentioned Activity and Records to substantiate effort and progress.
These are My Agendas for Doing Those Things.
The Talking Points
A Twelve Point Agenda for Turning Slow-Sale
Real Estate into Fast-Sale Real Estate.
The Fast Sale
An Individualized Marketing Program, To Do List and Activity
Register for Implementing the Talking Points Agenda.
"Each are a Supernova of Sales Activity made up of Bold and Enterprising Programs that move through the market like Juggernauts: unstoppable forces that crush whatever are in their path always focused on doing First Things First and on keeping The Main Thing, The Main Thing.
"The Main Thing of course is getting your count up, meaning your body count, targeted buyers that preview your property per item #2: The Secret of Success. Knowing exactly who your buyer will likely be and what to expect per The 49-to-1 Rule is paramount to success. All programs must follow these foundation principles. You have to know where you're going to get there.
"It’s not likely we’ll cover each item on these agendas today, but we’ll look at some of the highlights: World Outreach Marketing for example, a radiant-outreach full-participation network marketing program that skyrockets the potential for a fast sale by reaching out to what I dearly call “Rich Overseas Buyers” and “Locals with Means” per the Acres of Diamonds principle of sales and marketing.
Radiant Outreach Marketing
Has an Outline and Agenda all It’s Own.
(The Extra Mile)
"And, possibly, we’ll look over my unique Sale-by-Auction program. Utilizing it it’s not uncommon for a Home Owner to put a home on the market by auction with me that has been for sale for six months, a year or even longer and then to sell within six-to-eight weeks irrespective of the price of the home.
"With this program I give Sellers an edge on competition in the market by making their home the first one a buyer will look at if they want to buy in their area: the value-buy message inherent to selling by auction demands that. We sometimes use it for the reverse purpose: to sell for more money than the asking price.
"By executing the programs shown on these outlines – one following another until we get the results we want – we’ll draw both Buyers and Agents to your property like metal shavings to a powerful magnet in greater numbers than any other cookie-cutter program on the market. Did I say cookie-cutter?
"I do, however, have a Personal Agenda which underscores the Talking Points, two things I’d like to share with you prior to beginning."
Success Stories and Noble Cause
Let’s Do that Now and then We’ll Jump to Item #4.
(The Price of Success: The “It” Factor.)
Then -- four hours later -- after impressing them by the multidimensional reach of your experience and knowledge, after enthralling them with a non-stop barrage of innovative, groundbreaking programs, and after answering hard, deep, tie-down questions like they've never heard answered before, you hear Yes, Wow, Good, Fantastic, Okay, Let's Do It, and you leave with the listing with your fee set at six-to-nine percent of the sales price (no discounting) running six months to one year.
And -- just as predicted -- you list, sell and close this property all within ninety-days yourself to earn a whopping single commission of $240,000 for just one listing and one sale.
It's an exciting scenario I have played out many hundreds of times with both Sellers of individual custom homes and estates and Builders of major new home projects.
Sure enough it is "My" story but as the author I can write you in to share it with me from here out as the protagonist or hero of each adventure. It can be "Your" story too, but you also will have to do First Things First and keep the Main Thing, the Main Thing. Many great goals are not reached in real estate because Brokers and Agents just don't do this.
The Main Thing, of course, is being associated with or in a listing program that works. Listing is Job One. We in the Fellowship do not chase REOs, Short Sales or NODs, nor do we seek discount-oriented buyers; instead we seek high quality equity-positioned listings at the Top or High-End of the market, qualifed high-end buyers and quick closings.
An Apprenticeship to a Work / The Real Estate Fellowship, initially, is a team-oriented apprenticeship to a work for both Marketing Partners and Proteges and a retooling platform for Brokers and Agents long in the business but not working at the "Top" or high-end of the market or by cause or circumstance not in an effective listing program at this time.
Working at arm's length with me in the field, in houses, listing and selling in the high-end you will learn firsthand by direct observation -- and the doing -- an easier, more pleasurable, more efficient way of getting and doing business at the top of the market. Easy, only because I have laid the groundwork, developed the programs and executed them to fulfillment.
Start at The Top / Success, it has been said, is found on the far side of failure. You will bypass that curve completely: no down time, no farming, no dragged out business development program, have high-end listings on the market with Broker by the end of your first month working with Broker and every month after.
You will start at the "Top" and stay there.
The fastest way to experience a quantum-leap in your success and income is to work side-by-side an active hands-on high-end listing and selling Broker within a true Journeyman/Apprentice listing program using Broker's program and tools.
A quantum-leap is a change in status from one set of circumstances to another set of circumstances that takes place immediately without passing through the circumstances in between.
Then, as your experience in the market grows, your efficacy is substantiated -- your ability to produce results -- and your expertise is broadened you can advance to Journeyman status and independence as a high-end sales and marketing Broker or Agent that will earn you respect, a place in an unbounded, non-local market that stretches the Southern California Coastline from San Diego to Ventura Counties and a recession-proof income that will be envied by all.
If you haven't yet gotten to where you want to go in real estate, consider letting go of means and methods that may be holding you back and, instead, walk in sync with someone walking-the-walk and talking-the-talk. What surer way to succeed can you devise than that?
The Best of Both Worlds for Both Brokers and Agents / Whether an independently active Broker or a Broker or Agent affiliated with a real estate company you can work inside this program. The Real Estate Fellowship program does not require that you change affiliation and sign a Broker-Associate Licensee Agreement with The Fellowship or Broker Al Lewis' company, Real Estate Professionals of Southern California, or any other, nor does it imply a job or association at the expense of your independence or affiliation to participate though listing and selling under the Real Estate Professionals banner is an open ended possibility.
It is a unique opportunity to grow your business by working in a collaboration with an experienced Broker, a thirty-five year vet that lists and sells at the top of the market.
Imagine -- in addition-to or instead-of what you are currently doing -- earning commissions every month on sales priced at two-, three-, or four-million dollars upon which we -- in collaboration -- receive the listing and sales fee: six-percent of the sales price. You would earn your share for your contribution to the overall sales and market effort (defined during a confidential interview).
In the long run I expect the income of each Fellow to exceed $1,000,000 per year. That is, after all, only ten $100,000 commissions or twenty $50,000 commissions a year and this we can do.
Act Now / Only action determines your value in the marketplace. To multiply your value you need to multiply your actions. Walk where the failure fears to walk. Work when the failure seeks rest. Talk when the failure remains silent. Call on fifty who can take action on your program while the failure makes grand plans to call on one.
The Fellowship program is all about action: calculated, methodical, tested, proven action. Success will not wait on you. When you delay she becomes wedded to another and lost forever. Be an Eagle in the marketplace and a Lion among men.
In Closing / I am inspired by the way the movie industry, an industry populated by people with monumental egos, deep pockets, and enormously successful companies with international reach is able to cooperate for the co-financing, co-partnership and co-production of a single film.
I recently watched the co-production credits of these highly successful independent film makers cross the screen with their splash-video-logos at the beginning of a single three-hour movie: Dream Works, Imagine Entertainment, United Artists, Paramount Pictures, American Zoetrope, Blue Sky Studios, Columbia Pictures, TriStar Motion Picture Group, Golan-Globus, Lionsgate Entertainment, Twentieth Century-Fox and Warner Brothers.
Then I watched as twelve different Executive Producers were listed and eighteen Associate Producers all for the same single film. Yet we, in real estate, don't have structures for even two independent Brokers from different companies to share expertise, effort and resources for the listing and sale of just one house.
Consider The Real Estate Fellowship a first for doing just that. The Fellowship is an Association of Brokers and Agents independent of each other combining expertise, effort and resources toward a common goal; it is an association and a Business for listing and selling residential real estate at the Top or High-End of the market.
Generally, individuals with a Real Estate Broker's or Agent's License, Attorneys, and real estate oriented Corporate Entities with a Licensed Officer such as Lenders, Banks, Builders and Investment Trusts may join.
Additionally, an independent Real Estate Company, its Representative Staff and Broker-Owner may join the Fellowship as a single unit under the authority of the Broker-Owner or authorized representative.
The business and mission of the Fellowship is the listing and sale of residential real estate at the Top or High-End of the market under the guidance of Broker, Al Lewis, and banner of Real Estate Professionals of Southern California with local identification though not required; commission sharing with Fellows that collaborate with Broker to fulfill the mission; and the empowerment of Fellows to experience Success, Well Being and Stability through real estate.
Mental Equivalents / If we are to draw from Life what we want, we must first think forth what we want into Life. Life can only mirror what we think. This is called mutual-arising. In order to have success in the high-end you must first conceive it in your thought. This is not because we are creators, but because the flow of Life into experience through us can only take the form we give it.
If we want a thing we must have within ourselves the mental equivalent before we can either get it or do it if action is part of the equation as it most always is. The Real Estate Fellowship, its program, tools and structure for listing and selling in the high-end is the image -- the mental equivalent or bigger thing -- and path that can multiply your market value and income a hundredfold.
Introductory Meeting / To learn exactly how The Real Estate Fellowship listing and sales program works, to determine your fit, to learn why it is recession-proof, free of competition and "Top of The Mark" you are cordially invited to call on Broker, Al Lewis, for an introductory meeting and personal interview. Please visit all the links and Web sites shown on the sidebar to the left prior to calling.
Working with Broker, Al Lewis, you will have the -- Top Job -- in real estate substantiated by a lifestyle exemplifying balance and an income exemplifying wealth and status.
We can never outgrow the limits we place on ourselves, we can only set new limits within which we must live. Poet Maya Angelou wrote, "If one is lucky a solitary fantasy can totally transform one million realities." Just think of it.
To Rise Above the Crowd, You Have to Rise Above the Crowd.
The Market is Always Good for Those at The Top.
Al Lewis / Broker
Thirty-Five Year Vet / Mentor
Real Estate Professionals of Southern California
The Real Estate Fellowship
Top Producers Made
Call Any Time to Talk